Celsius Holdings, Inc. (CELH) has experienced a steep decline in its stock price, plummeting nearly 60% from its peak this year. Although the company saw sales growth from $130.7 million in 2020 to over $1 billion in 2023, recent quarters indicate a slowdown in growth. The stock now trades at a lower premium, with a P/E ratio below 40, but the elevated earnings multiple and lowered analyst price targets create concerns. While the consensus target of $65 suggests over 60% upside, future growth is uncertain, especially if economic conditions weaken consumer demand for discretionary products like energy drinks. A cautious investment approach may be wise.