Suntory Holdings, the Japanese multinational, is expanding its footprint in the U.S. canned cocktail market, aiming to become a leader in the rapidly growing ready-to-drink (RTD) segment. By producing new canned cocktails at its U.S. facility, Suntory plans to set a model for future plants. The company’s strategy capitalizes on its expertise in both soft drinks and spirits, distinguishing it from competitors like Coca-Cola and Diageo. With a focus on innovative and flavorful products, Suntory is poised to appeal to American consumers. This move aligns with current trends, including a rising preference for non-alcoholic options among young Japanese consumers.