TikToker Jools Lebron, known for her “demure” trend, has shared how her newfound viral fame has significantly impacted her life. Lebron, a transgender woman, began gaining attention on TikTok for her satirical videos on how to be demure and respectful at work. Her initial video, “How to be demure and modest and respectful at the workplace,” has garnered over 33 million views.

In a recent TikTok, Lebron expressed her gratitude for the platform’s influence on her life. She revealed that she will be able to finance the rest of her gender transition due to her viral success. Lebron encouraged her followers to create their own videos, citing her own journey from making videos on her break as a cashier to now hosting events across countries.

Lebron’s emotional response to her success included tears and a sense of overwhelming gratitude. She emphasized that her transition is a dream come true, stating, “I’m living my f—— dream, bitch.” The trend has also inspired celebrities like Olivia Rodrigo and Penn Badgley to join in, using Lebron’s sound in their own TikToks.

The “demure” trend has dominated social media, with users sharing their own “very demure” and “very mindful” moments. Lebron has given credit to other creators who have paved the way for her success and has urged fans to continue spreading the “demure” message. The trend has been seen as a contrast to the “brat” attitude popularized by Charli XCX, emphasizing modesty and sophistication over boldness and flamboyance.