Celsius Holdings, the parent company of the Celsius energy drink brand, has seen remarkable growth, with its stock soaring 3,900% over the past five years, outpacing the S&P 500. Quarterly revenues have consistently increased by at least 50% year-over-year, culminating in a 104% surge in Q3 2023 to $385 million, predominantly from North America. Strategic marketing targeting fitness enthusiasts and a partnership with PepsiCo have bolstered its success, resulting in a gross margin rise to 50.4%. Analysts project potential revenue could triple by 2025. However, a recent 30% share decline has raised questions about its valuation amid slowing growth rates.